I love that Denmark is so riddled with tradition. By celebrating every little thing gives the Danes a reason to be happy through the cold dark months of winter. Tuborg julebryg is a strong winter beer enjoyed around the holidays. Julebryg’s brewery releases tons of free samples of the beer each year on a day commonly known as J-Day. In Denmark, J-day is a rowdy night of partying where young Danes sport blue costumes with traditional white beards.
This year J-day launched on 30 Oct at 8.59 pm at bars all over Danish cities.
I ran across this picture of one of my favorite little bars, the Moose Bar, located downtown Copenhagen. The walls are always covered with graffiti seen below, but here we see that it is all decorated for j-day with blue tinsel.